Have you experienced the ‘new trainers’ effect? Yeah, you know – when you buy that new pair of trainers, all gleaming and bright: there’s no way you’re gonna mess them up. Mind out mate, don’t step on my trainers! Gotta avoid that puddle. And it’s not only trainers; it applies to anything new: cars, phone, furniture. Gotta keep that remote control in its plastic!
Then gradually, after a surprisingly short
period of time wearing your trainers, you somehow don’t give a crap about them!
Eventually you’re wearing some scruffy, dirty, smelly pair of trainers – until,
of course, you get some new ones…
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